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PR COMPANY BELL POTTINGER IS LINKED WITH THE CAMBRIDGE ANALYTICS SCANDAL WHICH LINKS IT TO NEW LABOUR AND BLAIRITES . Bell Pottinger Private  (legally  BPP Communications Ltd. ; informally  Bell Pottinger ) was a British  multinational   public relations ,  reputation management  and  marketing  company headquartered in  London , United Kingdom. On 12 September 2017 it went into  administration  ( bankruptcy ) as a consequence of a scandal caused by some of its activities in  South Africa . Bell Pottinger offered services such as  lobbying , speech writing, reputation management, and  search engine optimisation to clients including companies, governments and rich individuals. It was the largest UK-based public relations consultancy measured by 2010 fee income  Lord Bell , who advised  Margaret Thatcher  on media matters, was a co-founder of Bell Pottinger, which, until July 201...